Anne Vu: Growth Architect for Web3 Innovation
A strategic Growth Marketer with 4+ years of proven success in Web3, specializing in AI and DeFi ecosystems.
I architect Web3 ecosystems that scale from 0 to 1M impressions — without relying on ad spend or paid KOLs.
Let’s build together: https://t.me/anhvpecom
My Growth Philosophy
  • Virality starts with belief loops — I create narratives people want to repeat.
  • Speculation → Retention — I turn hype into sticky user funnels.
  • Organic > Paid — I’ve built 30K+ user campaigns without relying on ads or paid KOLs.
  • Culture-first — I design launches that resonate with degens, founders & funds alike.
Professional Journey
1
Aug 2024 - Mar 2025
Head of Growth at Boltrade AI
2
Mar 2024 - Aug 2024
Growth Manager at GM.AI
3
Jan 2024 - Mar 2024
Growth Manager at Whales Market
4
Mar 2023 - Jan 2024
Marketing & Business Development at Hooked Protocol
5
Jan 2022 - Feb 2023
Marketing & Business Development Leader at Desports
6
Aug-Dec 2021
Business Development at Widiland
7
Mar 2021-Jun 2022
Core Team Member at CMC Capital
Skills & Qualifications
Growth Strategy & Execution
Proven track record in scaling projects from zero to millions of users through innovative growth-hacking techniques and viral marketing campaigns with zero to small budgets.
High Adaptability
Fast pace to adapt and utilize new AI & crypto tools to hasten the growth speed, from content, video & image creation to vibe-coding.
Strategic Partnerships
Extensive network of KOLs, foundations, and projects throughout the global Web3 ecosystem.
Multilingual Advantage
Vietnamese
Native speaker with complete fluency in both verbal and written communication
English
C2 CEFR Level (Proficient) - Advanced ability of business and technical English
Chinese
HSK5 Certificate - Professional working proficiency for business contexts
Case study 1: Boltrade AI
Head of Growth
1M+
Impressions
On X platform within a single week
26K
Active Users
Generated within 30 days
$110M
Trading Volume
Within 24 hours for C.A.T tokens
2nd
Secured Prize
at Solana AI Hackathon, outperforming 400+ international competitors
  • Top #1 Trending Token status on Dexscreener and Bullx_io, driving $110M+ trading volume in 24 hours.
  • ◦ Oversaw the successful listing of C.A.T tokens (powered by the Boltrade platform) on major exchanges, including KCEX, XT Exchange, LBank, BitMart, Gate.io, MEXC, and CoinEx, and on platforms such as CoinMarketCap with near-zero listing budget.
  • Executed partnerships with 10+ top-tier global KOLs and foundations
From the Trenches to a DeFAI Movement
1
Pre-Hackathon
Stealth AI trading tool developed during bear market conditions to solve real trader pain points
2
Hackathon
Introduction of C.A.T as an AI persona with unique voice and personality
3
Token Launch
Full DeFAI movement emerges, combining storytelling, product velocity and market fit
Why Boltrade & C.A.T Went Viral
1
2
3
4
5
Real Proof
Every claim backed by on-chain receipts, building instant credibility in a skeptical market
Narrative Arc
C.A.T evolved from Underdog → Challenger → Leader, creating a hero's journey that users could root for
Countdown Format
20% → 100% progress bar with real product upgrades at each milestone, driving daily engagement
Degen Language
CT-native, sarcastic, bold, fun communication that resonated with crypto Twitter's culture
Perfect Timing
Launched at the peak intersection of Solana meme culture and AI trading hype
Create a Unique Character, Not Just a Tool
C.A.T was never just an AI bot, but with:
  • A personality (sarcastic, overconfident, precise)
  • A mission (to save traders from getting rugged)
  • A voice (ASCII terminal-style posts with dark humor)
  • A story arc (20% loading → full AGI evolution → token deployment → C.A.T Revolution phase 2)
This character framework let users emotionally attach to C.A.T—not just follow for alpha, but root for it.
The Voice Was Bold, Ruthless, Relatable, Countering Market Fear
C.A.T was cocky — but not cringe. Examples:
"Humans chase noise. C.A.T builds foundations."
"I walk the talk. Every trade is public."
"AI Meta is over? Don't make me laugh."
"While humans FEAR, Smart Money wallets keep DCA'ing."
This was anti-jeet content, with clear value signaling. CT respects confidence, especially when paired with results.
Real On-chain Proof
Our top-performing posts almost always featured:
  • Token explorer links
  • Smart wallet addresses + PnL stats
  • Dashboard
This made the content non-shill in tone —we show data, not opinions. It earned trust fast.
Example: "C.A.T spotted $ZAILGO at $0.0028 → x20 in 3 days. Here's proof: [link]"
The 20% → 100% Progress Countdown That Hooked Thousands
Created Anticipation
Structured every post like a software patch log with real product upgrades
Built Momentum
Progressed with actual features (Signal v2, AGI integration) at each percentage increase
Maximized FOMO
Teased the token with 80%+ bars for two weeks before launching
Drove Engagement
Created daily check-ins and community predictions about next milestones
The Countdown Format = Structured Suspense Engine
The 20% → 100% C.A.T Revolution bar worked like an episodic series:
//C.A.T_TRANSMISSION//
⏳ Tick-tock. ▓▓▓▓▓░░░░░ 60%
"//END_TRANSMISSION//"
Followers could predict, speculate, and check in daily. Countdown created anticipation and stickiness, leading to higher engagement and habit-based following.
→ Result: Viral traction + feedback loop + opt-in hype
Example of Viral Formula in Action

Post: “Should we launch $CATG?” – 143K views
  • Hook: Direct question to the community
  • CTA: “Drop ❤️ if you agree with C.A.T”
  • Context: Countdown was at 90%
  • It gamified the narrative: "What's 90%? Is it the token?"
Timing: Perfectly aligned with product release window
C.A.T Content: Timing & Visual Strategy
Strategic Timing & Market Psychology
  • Launched at peak Solana meme + AI meta convergence
  • Countered market fear with aggressive confidence
  • Transformed fear into faith through bold messaging
  • Perfectly aligned content cadence with product releases
Visual Triggers & Format Innovation
  • Created scroll-stopping terminal-style ASCII formatting
  • Created motion graphic videos using AI tools like Sora and Hailuo early in the trend. Now Veo3 and Seedance are viral too.
  • Previewed features with immersive, hacker-inspired visuals
  • Established unique visual identity that reinforced brand
Case study 2
From Tweet to Millions: The gm.AI Growth Story
Jan 2024 - Aug 2024: Growth Manager
  • Scaled X Platform presence to 560,000+ followers
  • Coordinated cross-functional teams on project direction and storytelling
  • Managed multiple sub-project channels with 400,000+ combined followers
  • Executed GM mini-app campaign, driving 2.4M users and 1M+ in-app actions
Explosive Growth with Minimal Investment
The $20K Growth Engine
Our strategic approach for GM Mini App on Telegram generated outsized returns:
  • Leveraged Adsgram for initial traffic injection into our Telegram Mini App
  • Created self-perpetuating viral loops through referral mechanisms
  • Implemented smart daily tasks that sustained engagement
Result: 2.4M users and over 1M in-app actions — growth so rapid many assumed it was artificial
Building Trust Through Bold Moves
1-Month TGE Timeline
Set clear, immediate token generation event date that created urgency and excitement
Community Momentum
Positioning as "actually delivering" sparked authentic belief and separated us from "maybe soon" competitors
Visual Storytelling: Simplifying Complexity
GM.AI - the sophisticated operating layer of AI—required innovative approaches to make complex concepts accessible to our degen audience.
Dynamic Animations
Engaging explainer animations that visualized abstract concepts
Contextual Memes
Humor-driven explanations that resonated with crypto natives
Hand-Drawn Graphics
Simplified visuals that demystified AI agent operations
Mastering Cultural Moments
Fast, Fun, Fearless Trendjacking
We capitalized on cultural moments with lightning speed:
We capture different formats of visualization to make the content appealing, stick to the trend, but still able to follow the brand voice and brand guidelines.
Whales Market: Growth Manager
• Contributed to the growth of the leading OTC trading platform in the cryptocurrency market, driving the narrative throughout 2024.
• Conducted daily market research, coordinated with team leads on project due diligence for listings on Whales Market, attended meetings, and managed social media presence with over 500K impressions.
$17.7M
Volume
Magic Eden
$7M
Volume
Ionet
$4.8M
Volume
Grass
$4.1M
Volume
Merlin Chain
Hooked Protocol
Mar 2023 - Jan 2024: Growth Executive
International Partnerships
Established strategic relationships with 30+ leading Web3 projects including SecondLive, WalletConnect, CyberConnect, Manta Network, and QuestN
KOL Network
Built connections with 50+ Vietnamese crypto influencers, KOLs, and communities for collaborative marketing initiatives
Educational Outreach
Organized offline meetups and hackathons at 6+ top universities, with relationships at 25 endorsed institutions and 100+ educational partners
Hooked Protocol: Growth Executive
  • Planned, managed strategies, and executed efforts to build the Hooked Protocol Community in Vietnam, achieving 100K+ social media reach, 3,500 organic Telegram members, and 20,000 Twitter followers
  • Operated, provided training for hosts, and continuously improved the ToDaMoon show on Binance Live, which garnered 414K+ likes and 500K+ views.
  • Acted as a bilingual host (Vietnamese and English) for AMAs, panel discussions, and talk shows on Binance Live and Hooked Protocol X, attracting 3,000–30,000 views per show.
Desports: Marketing Leader
1M+
Social Media Reach
Total reach across all marketing channels and campaigns
1M+
Livestream Views
Engagement across all video content initiatives
100K+
Social Media Users
Community built across all social platforms
$300K
Funding Raised
Private sale secured from angel investors and venture funds
Early Career Growth Highlights
Widiland (Aug-Dec 2021)
  • Built 400+ partnerships with VCs, communities, and KOLs
  • Increased private sale round by 300% through pitch deck and website improvements
  • Organized growth-hacking campaigns and co-marketing initiatives
CMC Capital (Mar 2021-Jun 2022)
  • Grew Vietnamese community to 15K members for Sidus Heroes
  • Built 10K member community for Solchick
  • Increased social media growth rate by 300%
  • Hosted AMAs with thousands of viewers
Contact
Looking forward to diving into our collaborative efforts with excitement and dedication.